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The Legend of the Octopus

Published on June 6, 2017, at 8:02 a.m. by Kenzie Winn. Hockey is a sport quite unlike any other. From the all-out brawls to the wild fans, hockey is always sure to provide an entertaining show. Recently, the media has had their eyes on the Detroit

Sarah Dougherty: Leading by Example

Sarah Dougherty: Leading by Example

Published on April 29, 2016, at 10:15 a.m. by Kelley Breeding. It’s no doubt The University of Alabama is full of opportunities for students wanting to major in public relations. According to a university report, Alabama’s PR program was recognized by PRWeek as one of

Sayonara via Platform

Sayonara via Platform

Published on April 28, 2016, at 3:50 p.m. by Kelley Breeding. Dear Newbies, The time is drawing near for the Class of 2016 to graduate. As sad as it is, we know we must move forward. These past four years have taught us more than

The Beauty of Brand Loyalty

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for

Social Media: A Bittersweet Development

Social Media: A Bittersweet Development

Published on Thursday, April 21, 2016, at 12:45 p.m. by Kelley Breeding. The world of communication is constantly changing and has been since the beginning of time. Messaging used to only be available through forms such as postal mail service, radio broadcasting, email and phone.

Airbnb: 10/10 Would Recommend

Airbnb: 10/10 Would Recommend

Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that involved trusting people we had never met to follow through

SeaWorld Sees the Light

SeaWorld Sees the Light

Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among animal activists everywhere, and the reaction to this announcement was

Relationship Status: Taken

Relationship Status: Taken

Published on April 1, 2016, at 11:30 a.m. by Kelley Breeding. In our everyday lives, we encounter other people who shape us, change us and make us who we are. What many people don’t realize is that learning how to grow and maintain relationships in

Sound the Alarm: Best Practices in the Face of a PR Crisis

Sound the Alarm: Best Practices in the Face of a PR Crisis

Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the stroke of a key or the wording on a product sounds the alarm. A PR

The New Kids of America

The New Kids of America

Posted on March 22, 2016, at 8:45 a.m. by Elizabeth Broussard. They are the generation born with a smartphone in one hand and a desire to change the world in the other. At a young age, their world was rocked by multiple financial crises and

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