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Craft vs. Commercial: Who Wins?

Craft vs. Commercial: Who Wins?

Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is continuing to grow and defend its title as one of

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

This Just In: The Evolution of Social Media as a Public Relations Tool

This Just In: The Evolution of Social Media as a Public Relations Tool

Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media

From Platform to Practitioner

From Platform to Practitioner

Published on October 12, 2017, at 6:45 p.m. by Kirby Tifverman. Brasfield & Gorrie communications manager Meg Burton says the best career advice she has received is, “there is no substitute for hard work,” and her journey as a public relations practitioner is a testament

Not Just for Kids: Broadening the Appeal of Animated Movies

Not Just for Kids: Broadening the Appeal of Animated Movies

Published on October 11, 2017, at 2:30 p.m. by Rachel Tomchin. Could the target market for animation be defined for all the wrong ages? Most reviews state that the ideal viewers are children age 6+. But does this age group always understand what’s going on?

You’ve Got Mail: E-Newsletters 101

You’ve Got Mail: E-Newsletters 101

Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently picked up on the benefits of e-newsletters. If you’re given

The Importance of Teaching Responsible Pet Adoption

The Importance of Teaching Responsible Pet Adoption

Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle change and the transition to living outside of a parent’s home. Many students struggle with

What About Us: Why the PR industry needs PR

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my insides begin to boil. To provide context, I was standing

*Entry-Level Position: 5+ Years’ Experience Required*

*Entry-Level Position: 5+ Years’ Experience Required*

Published on October 3, 2017, at 6:42 p.m. by Hyland Stockton. Requirements: degree in related field and 5+ years of experience. How am I ever supposed to get experience when every job requires experience? This dilemma is a problem for recent graduates. Every job that

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