Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside
Published on March 30, 2018, at 8:13 p.m. by Allie Binford. Cellphones and the internet have made it easy to connect with people around the globe, for business or for personal reasons, but face-to-face communication is still the most effective point of contact. In business,
Published on March 30, 2018, at 11:00 a.m. by Elizabeth Driver. It’s that time of the year. College students across the country are busy applying for internships and full-time positions. The job search is an exciting and rewarding experience. But for those applying in a
Published on March 28, 2018, at 10:33 a.m. by Skylar Spencer. Meet Jon Iwata: the former senior vice president and chief brand officer for IBM — and the keynote speaker for the 20th Koten Distinguished Lecture Series in Public Relations at The University of Alabama.
Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a student, I am often reminded of that fact. In an industry where even internships require previous PR experience, the pressure to
Published on March 27, 2018, at 8:44 p.m. by Erica Cooke. We know about the women who came before us, the adversity they faced and the miles they marched. We remember the steps they took, the conversations about 77 cents on the dollar and the
Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms gain popularity. Between Facebook, Twitter, LinkedIn, Tumblr and others, people and businesses are connecting now more than ever. It is estimated
Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years, several large zoos have been shifting focus to promoting conservation. Some people are turned off
Published on March 23, 2018, at 3:50 p.m. by Stephanie Zielinski. Public relations is a cosmopolitan industry. International companies need to spread brand awareness, good publicity and campaigns with ease. However, each country does not have the same guidelines and formats for PR practitioners to
Published on March 23, 2018, at 12:29 a.m. by Cara Bolt. Can Kentucky Fried Chicken (KFC) actually run out of chicken? It sounds like a set up to a bad joke, but the punchline happened in the United Kingdom. On Valentine’s Day, KFC switched distributors
