Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.
Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation in Public Relations certification, known as the APR. Administered by
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held
Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized choreography, trendy fashion and polished visuals. These talented idols —
Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job
Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of government. However, those individuals are no longer the people shaping
Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner
Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas
Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the
Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis
