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Natalie Gloady: PRSSA Editor in Chief

Natalie Gloady: PRSSA Editor in Chief

Published on October 16, 2018, at 9:15 a.m. by Ali Carden. The classic question: What do you want to be when you grow up? Every child is asked this question as soon as they can say their ABCs and is expected to have an answer

Corporate Social Responsibility: Practice What You Preach

Corporate Social Responsibility: Practice What You Preach

Published on October 15, 2018, at 10:30 p.m. by Anna Claire Toxey. During a time when it is becoming increasingly important for companies to please customers, employees and communities, more focus is placed on corporate social responsibility than ever before. While some companies are publicly

Lilly Ledbetter’s Take: Overcoming Unequal Pay

Lilly Ledbetter’s Take: Overcoming Unequal Pay

Published on October 12, 2018, at 2:30 p.m. by Elizabeth Summers. The Lilly Ledbetter Fair Pay Act, signed into law in 2009 by the Obama administration, serves as a testament to the impact Lilly Ledbetter made on American history. In 1979, Ledbetter applied for a

Profile: Jack Claypoole’s Journey Home

Profile: Jack Claypoole’s Journey Home

  Published on October 16, 2018, at 2:05 p.m. by Reagin Edwards. Picture yourself on a balcony staring at the Atlantic Ocean. The sun is starting to fade, and you are enjoying a cold beverage while watching the waves crash upon the South Carolinian shore.

How to Find and Distinguish Your Personal Brand

How to Find and Distinguish Your Personal Brand

Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be in business today, our most important job is to be

MoviePass or MovieFail?

MoviePass or MovieFail?

Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for

Social Engagement in the Eyes of the Employer

Social Engagement in the Eyes of the Employer

Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at least once in your life. Having a strong presence on

The Richards Group — Agency Profile

The Richards Group — Agency Profile

Published on October 1, 2018, at 4:45 p.m. by Bri Roselius. Stan Richards’ philosophy is simple. When he founded The Richards Group (TRG) in 1976, Richards had one method in mind: The Peaceable Kingdom. Known to many as a 19th-century painting, “The Peaceable Kingdom” depicts

What’s the Deal with the Oxford Comma Debate?

What’s the Deal with the Oxford Comma Debate?

Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following sentence: “The painting is green, blue, and red.” While this

WW: What Went Wrong?

WW: What Went Wrong?

Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight Watchers CEO Mindy Grossman announced the company’s decision to change

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