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Saving Planet Earth: Environmental PR

Saving Planet Earth: Environmental PR

Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion, consumer or even environmental public relations. Environmental PR is one of the lesser-known industries, yet

Ripping Off the Mask of Imposter Syndrome

Ripping Off the Mask of Imposter Syndrome

Published on September 27, 2019, at 3:00 p.m. by Zoie Mestayer. So you’ve landed your first post-grad job. You feel proud, relieved. Your hard work has finally paid off, but soon your feelings change. You wonder — how did this happen? Am I even qualified?

Strategic PR Stunts: Beer, Aliens and Feminism

Strategic PR Stunts: Beer, Aliens and Feminism

Published on September 26, 2019, at 5:30 p.m. by Heather Griffith. This past June, a Facebook user created the event “Storm Area 51, They Can’t Stop All of Us,” and it created a frenzy of memes and tweets, grabbing the attention of many brands. During this time,

Landing Your Internship

Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they evaluate graduates for hire, internships were at the top of

The Art of Integrated Marketing Communications

The Art of Integrated Marketing Communications

Published on April 8, 2019, at 4:27 p.m. by Julia Landon. The further we get into the digital world, the more muddled the definition of public relations gets. Graduating students are looking at many different titles and roles that are not just PR focused, but

Get Face to Face: Events & PR

Get Face to Face: Events & PR

Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also brand activations, rallies, conferences, meetings and achievement celebrations. While serving a wide range of purposes, events usually do a few things:

Why I Chose PR

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me to declare a major and register for classes. I was

Transparency and Protection

Transparency and Protection

Published on February 27, 2019, at 9:24 p.m. by Mickey Kennedy. Transparency has risen in the communication industry as a buzzword and a modern issue that needs to be addressed. But transparency has always been around, and it has always been a concept that public

The City of Gritty Love

The City of Gritty Love

Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and wild behavior, he isn’t just popular with fans of the

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

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