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A Review of Anti-Valentine’s Day: The Brand

A Review of Anti-Valentine’s Day: The Brand

Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday
Work-Life Balance in an “Always-on” Industry

Work-Life Balance in an “Always-on” Industry

Published February 14, 2020, at 9:17 a.m. by Janie Creighton Stress in the workplace is nothing new. In 2017, American Psychological Association surveyed participants and discovered the third leading cause of stress in the United States is work at 61%. In fact, public relations executives

The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind:

I’ll Have a Degree With a Side of Fries

I’ll Have a Degree With a Side of Fries

Published on February 12, 2020, at 9:49 p.m. by Dylan Lanas. In his 2003 hit song, 21 Questions, 50 Cent says, “If I ain’t rap ’cause I flipped burgers at Burger King / Would you be ashamed to tell your friends you feelin’ me?” The

The Art of Academy Award Campaigning

The Art of Academy Award Campaigning

Published on February 10, 2020, at 10:40 p.m. by Hannah Taylor. It’s Feb. 26, 2017, and the 89th Academy Awards are coming to a close. “And the Academy Award … for Best Picture,” Warren Beatty starts hesitantly. An exasperated Faye Dunaway says, “Come on!” and

Shelf Storytelling: Reese’s Book Club

Shelf Storytelling: Reese’s Book Club

Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and

Kanye West: From Gold Digging to Following God

Kanye West: From Gold Digging to Following God

Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.”

Why Your Social Media Campaign Needs TikTok

Why Your Social Media Campaign Needs TikTok

Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs

A PR Fairy Tale: Disney+

A PR Fairy Tale: Disney+

Published on November 25, 2019, at 10:10 p.m. by Heather Griffith. On Nov. 12, 2019, Disney launched its much-anticipated streaming service: Disney+. Fans were thrilled by the opportunity to watch their childhood favorite TV shows and classic Disney movies, but that excitement came to a

Agency Profile: Praytell

Agency Profile: Praytell

Published on November 11, 2019, at 11:02 p.m. by Heather Griffith. Six years ago, Andy Pray, the founder of Praytell, was working out of his Brooklyn apartment when he received a phone call from a former client inviting him to submit a request for proposal.

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