Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more
Published on October 7, 2020, at 10:01 p.m. by Julianna Kendall. Are candy and pumpkins really important right now? By May, 36.5 million U.S. citizens had filed for unemployment due to the pandemic. As of October, those numbers have gone down; however, families and companies are
Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was no premonition of how drastically lives would be affected. After a few weeks of social distancing, people began to focus on
Published on October 1, 2020, at 8:15 p.m. by Grace Evans “The question is, if you don’t believe what you’re saying is important, then who will?” said Duyen Truong, vice president of public relations for Sage Communications. According to Truong, women need to “speak with
Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business
Published on September 24, 2020, at 3:33 p.m. by Bailey Broughton. One of the most compelling things to come out of the COVID-19 pandemic was the application of communications technology that emerged and evolved to help ensure the safety of individuals across the country. In
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used
Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only ready-to-drink, or RTD, coffee option was a bottled Starbucks Frappuccino. When a craving for a canned cocktail could only be met
Published on September 16, 2020, at 6:45 p.m. by Tralene Hunston. 2020 has been a tumultuous year, throwing curveballs into even the best laid plans. With the enduring difficulties of the COVID-19 pandemic that businesses now face, many organizations are scrambling to find ways to
