Published on November 5, 2020, at 5:46 p.m. by Julianna Kendall. Richard Rush, director of communications for the city of Tuscaloosa, Alabama, was on the job for less than five minutes of orientation before he was pulled into a meeting with the chief of police
Published on November 4, 2020, at 10:05 p.m. by Bailey Broughton. In response to the tragic murders of Black Americans such as George Floyd and Breonna Taylor at the hands of law enforcement, brands throughout the world vocalized their support of the Black Lives Matter
Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to
Published on October 30, 2020, at 6:20 p.m. By Bailey Broughton. As fans of the show are aware, “Schitt’s Creek” has returned to Netflix for its sixth and final season after becoming the first comedy program to sweep all seven of the major series prize
Published on October 29, 2020, at 5:32 p.m. by Caroline Ladd. One of the most intimidating parts of being a young adult is starting a career. What is something that can make this even more intimidating? Trying to start a career during a pandemic. The
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that
Published on October 23, 2020, at 1:05 p.m. by Julianna Kendall. One year ago, Alexis Matallana was a student at The University of Alabama majoring in political science and public relations. Today, she is a strategist working with clients like Verizon, PetSmart, LEGO, and Adobe.
Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there
Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.
Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library
