Published on February 11, 2021, at 12:44 p.m. by Emma Britt. That snazzy jacket or fancy pair of shoes you see on your social media feed may not be the items you would generally pick out when shopping around at your local store. Let’s be honest
Published on February 10, 2021, at 6 p.m.by Lawson Colgate. We’ve been hearing the words “tick tock” for years now. From counting down the minutes on a clock to Ke$ha’s 2009 hit, TiK ToK, the phrase is something we are all familiar with to an extent. In
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are three top celebrity-owned brands and how they have managed to successfully market their products to
Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award
Published on November 30, 2020, at 5:15 p.m.by Emie Garrett. The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the
Published on November 20, 2020, at 12:50 p.m. by Caroline Ladd. Social media is a communication strategy that has been essential to businesses in recent years. In 2020 specifically, companies have been taking advantage of these channels in order to have a better connection and
Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave customers wondering what questionable things might be lurking in its products, Blender Bombs, a South
Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd. When you hear the product names McNuggets, McRib and McFlurry, you tend to think about the popular fast-food chain McDonald’s. However, have you heard about its new product called the McPlant? McDonald’s announced it will
Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new
Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and
