Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from
Published on April 15, 2021 at 8:38 p.m. by Lawson Colgate. Content, not information, distributed to the public with an intentional attempt to mislead is an existential threat to the world today. The Plank Center for Leadership in Public Relations confronted the crisis of misinformation on Thursday, April
Published on April 15, 2021 at 11:27 a.m. by Kris Scott. Ladies and gentlemen of the jury, your honor and the entire courtroom, my client is innocent! Public relations is a strategic communication process implemented by businesses, individuals and organizations. Utilizing specific tools and tactics, PR
Published on April 14, 2021 at 5:40 p.m. by Rachel Breeding. It is undeniable that Netflix is now a film and television powerhouse. The streaming service has released hit show after hit show, and it shows no signs of stopping. Netflix always seems to be on-trend
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company in order to attract a new audience and keep repeat customers interested. An outdated logo, dysfunctional website or new business model, among other
Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water. Without some serious public relations magic, his reputation is on the line. If you haven’t heard the news, Dobrik and several
Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack Snyder, had to step down from post-production due to the tragic death of his daughter. Director Joss Whedon finished the film for Snyder, making
Published on April 8, 2021 at 12:03 p.m. by Mattie Naman. Unless you literally live under a rock, then you have heard of the showdown between former Meghan Markle, the Duchess of Sussex, and Prince Harry versus the royal family. Becoming a royal has been anything
Published on April 8, 2021 at 11:58 a.m. by Rachel Breeding. The public relations industry is often referred to as broad, with so many different fields and career opportunities to choose from with a public relations degree. For many high school and college students, the idea
Published on April 7, 2021 at 4:30 p.m. by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small
