Published on December 2, 2021, at 6:34 p.m. by Mallory Westry. The concept of change is not unfamiliar to professionals in the public relations industry. In fact, with new trends constantly arising, PR professionals are skilled at anticipating and adapting to change. In recent years, a wide
Published on December 1, 2021 at 5:20 p.m. by Tory Elliott When Nintendo announced in 2019 that there will be a sequel to “The Legend of Zelda: Breath of the Wild” — one of the best video games of 2017 — fans of the series waited with bated breath for the
Published on December 1, 2021 at 5:16 p.m. by Elise Luoma The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping The gift-giving season may not start until mid-December, but early shopping has commenced. Whether the Nintendo Switch, Apple AirPods Pro or the infamous Peloton
Published on December 1, 2021 at 4:52 p.m. by Alyssa Thomas For a brand to be successful and have meaning to consumers, “establish what your brand represents” and follow through with that meaning. Having a strong, expressive brand presence is what resonates with consumers and
Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise
Published on November 30, 2021, at 8:57 p.m. by Amelia McGowan Over the past year, recreational reading has become the newfound escape from reality. People from all walks of life are turning to the page instead of the screen to unwind after a long day. This reinvigorated love
Published on November 29, 2021, at 6:25 p.m.by Evvy Lusco. Based in New York City, MikeWorldWide is an integrated public relations agency with a network of partners and talent hubs across the globe. MikeWorldWide was founded in 1986 and is among the “world’s leading independent public relations agencies.”
Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism
Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known
Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of
