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“I Believe in Nashville”: Graphic Design Work in the City

“I Believe in Nashville”: Graphic Design Work in the City

Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking

PRofiles: Kelly Presperin of KCD Worldwide

PRofiles: Kelly Presperin of KCD Worldwide

Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in

Environmental Sustainability Through PR Practices

Environmental Sustainability Through PR Practices

Published on April 14, 2022, at 7:26 p.m. by Sophie Gregor. Each year, the global annual temperature increases approximately 2 degrees Fahrenheit. Due to this increase, the effects of climate change have harmed people around the world. The negative effects for the people and environment caused

Crossing Cultures: PR Edition

Crossing Cultures: PR Edition

Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and

Never Underestimate a Peacock

Never Underestimate a Peacock

Published on April 11, 2022, at 11:01 p.m. by Katie Holec. March Madness is the NCAA Division I men’s basketball tournament that has become a staple for most sports fans in the month of March. People create brackets to predict the ultimate winner. Every year March

PR Strategies to Combat Cable TV Cord-cutters

PR Strategies to Combat Cable TV Cord-cutters

Published on April 9, 2022, at 8:44 p.m. by Kyrsten Eller. In the recent years of the digital era, the world has started turning to streaming services for entertainment purposes and moving away from traditional cable services. Key reasons for this change include features and

Agency Spotlight: Kevin York Communications

Agency Spotlight: Kevin York Communications

Published on April 5, 2022, at 7:28 p.m. by Jen Bowman. Boston is particularly popular in the tech and pharmaceutical industries. However, its consumer industry is starting to grow, specifically with small businesses. In 2020, there were 700,646 small businesses and 1.5 million small business employees in

Picking Up Their Boots: PR Professionals Head to Nashville

Picking Up Their Boots: PR Professionals Head to Nashville

Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they

Don’t Blink: It’s Only Trending for Now

Don’t Blink: It’s Only Trending for Now

Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new

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