How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed so many cups of coffee, and considered so many alternate
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on
In today’s world of pop culture, image is everything. Celebrities fill our media outlets with tales of parties, elopements and other eye-catching drama. Image is not only the physical image that these celebrities portray, but it is the image they portray through their work, whether
Let me start off this blog post with a statistic. Did you know that the Department of Labor reports that workers ages 18 to 34 change employers (or occupations under the same employer) an average of 10 times? That’s shocking. It really throws out the
[youtube=https://www.youtube.com/watch?v=WAk77Kr_OwQ&hl=en&fs=1] I woke up on a lazy Sunday morning and turned on the TV to one of my guilty pleasures, the Style Network. During the first commercial break I got up to get some water. When I returned, my friend had the TV paused and
Dear Mark Zuckerberg, How’s everything going? From the looks of the Facebook blog, I wouldn’t say it’s going well. Let me just give you a few highlights from the war zone. “Thank you so much for these changes. I now have even less reason to come
We’ve all seen those candid profile pictures that are less than flattering. The low cut shirt. An alcoholic beverage in hand. But what we may not realize is future employers are seeing those pictures online and thinking how unprofessional we look when we are out
Three months before graduation, I think I know it all. Knowledge and experience were gained both inside and outside the classroom through public relations conventions, class lectures, projects, campaigns, internships and part-time jobs. I should be feeling pretty confident in my future. I have gotten
My management professor presents articles at the beginning of class that are recent and pertinent to the business profession. Last week he showed us this article, featured in the Sept. 29th Fortune Magazine, about the president of Disney-ABC networks Anne Sweeney. In the article she
What is PR? Some people confuse it with advertising because of its similarities, but in actuality it has a very different purpose. Public relations practitioners seek relationships with people, building a bridge between clients and their audience. Advertising is just one car crossing that bridge
