Skip links

De-Influencing Public Relations

De-Influencing Public Relations

Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

PR in Higher Education: Opportunities and Advice

PR in Higher Education: Opportunities and Advice

Published on March 20, 2023, at 4:35 p.m. by Olivia Esquivel. In order to become a public relations professional, the typical path is to attend a postsecondary school and receive at least a bachelor’s degree, potentially even a master’s degree. With such academic degrees, students gain valuable

Let’s Talk About Starbucks Oleato

Let’s Talk About Starbucks Oleato

Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna

A PR Leader’s Guide to Toxic Positivity Versus Positivity

A PR Leader’s Guide to Toxic Positivity Versus Positivity

Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first

“Decoding” Social Media

“Decoding” Social Media

  Published on March 7, 2023, at 11:17 a.m.by Jenna Richardson. The internet has its own lingo. Between internet slang, jokes, memes and viral content, users have created an intricate and confusing web of information. If you grew up with it, this internet lingo is

Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Published on March 1, 2023, at 5:40 p.m. by Morgan Perkins. Enthusiastic fans of Disney’s Avatar franchise have waited 13 years to experience the world of Pandora again. The comment section of Avatar’s official Instagram was filled with positive remarks from viewers and organizations who saw “Avatar: The Way

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Rihanna Is a PR Genius

Rihanna Is a PR Genius

Published on February 28, 2023, at 9:07 a.m. by Helen Carson. Arguably one of the most popular Sundays of the year, the 2023 Super Bowl took place during a Rihanna concert on Feb. 12. Always a highly anticipated halftime show, this year’s event was just

Return to top of page