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Brand Empowerment

Posted At: May 5, 2009 7:16 AM by Carly Jayne Rullman In Platform’s article “Extreme Makeover: Nonprofit Edition,” we explored Progreso Latino, a nonprofit organization in Providence, R.I., that aspires to make a difference in its respective Latin American community. Progreso Latino underwent a public relations

Extreme Makeover: Nonprofit Edition

Posted At: May 5, 2009 7:08 AM by Louise Crow Would you respond to a phone call asking you to volunteer your free time to transform a small and struggling social service organization with almost a nonexistent brand identity and little public attention? Julie Ruditzsky

Public Relations Plus One

Posted At: May 4, 2009 12:42 PM by Melinda Williams Publix, Southwest Airlines, Zappos, Apple . . . those are all companies with a reputation of good customer service. Their reputation enables them to attract new customers and turn them into loyal, lifetime customers. Raving

So You Want to Be a PR Professional? Advice from Jack O’Dwyer

Posted At: May 1, 2009 10:22 AM by Martha Griffith, Contributing Writer Jack O’Dwyer serves as the editor-in-chief of O’Dwyer’s Public Relations News, which has been covering the field for more than 40 years. In addition to the odwyerpr.com Web site, the company is most famous for

What a Wonderful Wiki World

Posted At: May 1, 2009 8:47 AM by Chelsea Worley, Contributing Writer Have you ever wanted to know what the Average Joe thought about his trip to Jamaica, how to remove tomato sauce from your favorite shirt or what the product review on the new

An American Snapshot

Posted At: April 29, 2009 1:20 PM by Julie Brown Every 10 years, an amazing event happens in the United States. A snapshot is taken of our nation. Every person over the age of 18 is required by law to fill out the census survey,

Trust Is Timeless

Posted At: April 29, 2009 1:10 PM by Mary Allison Milford “U.S. Business: Trusted Since 2002” could have been the business sector’s slogan for the past seven years. But now, according to the 2009 Edelman Trust Barometer, America’s trust in business is at a historic low.

Earned Income: Is It Your Nonprofit's Lifeboat?

Posted At: April 17, 2009 12:05 PM by Erin Ireland, Contributing Writer Donations are down, funding is cut and the tax incentive for giving has decreased. Thus, the forecast for nonprofits seems bleak. Anyone in the nonprofit world knows organizations must do something different to

EXTRA! EXTRA!

Posted At: April 15, 2009 1:12 PM by Kayla Gail Anthony These famous headlines from newspapers around the world remind us why a life without print newspapers would be lackluster. Newspapers have existed for centuries — even Julius Caesar carved announcements into stone for government

Public Relations Is the Best Medicine

Posted At: April 15, 2009 1:02 PM by Sarah Minkel Working in healthcare public relations requires a great amount of knowledge about healthcare as well as public relations. According to the Health Careers Center’s Web site, individuals who specialize in healthcare public relations are responsible for

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