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Audio Interview: Tips with Ketchum Account Executive Cal Michael

Posted At: April 28, 2008 10:48 AM For students preparing to enter the job market or get their first big internship, Cal Michael offers tips and insight into what employers are looking for in future employees. Check out this interview with someone on the other

Educate. Mitigate. Communicate.

Posted At: April 14, 2008 3:21 PM by Cecilia Hughes, Contributing Writer Lately, the adventures of college have taken on a new dimension. In addition to the anticipation of autumn football games, blossoming friendships and new opportunities bridging the gap between academia and the real

PR Meet Advertising; Advertising Meet PR

Posted At: April 14, 2008 11:29 AM by Sabrina McLaughlin, APR, Contributing Writer All too often in the daily grind of business, people find themselves struggling with the difficult decisions of how to get the word out about what they have or what they do.

The Rigor of PR Writing

Posted At: April 14, 2008 11:23 AM by Sandra Allen, APR, Contributing Writer Let’s be honest. When was the last time you heard a fellow student say, “I can’t wait to get to my PR Writing class. I just love it.”? You would be excused

PR and Social Media Colliding

Posted At: April 9, 2008 1:08 PM by Aaron McKevitt, Contributing Writer As another throng of public relations students line up to graduate this summer, employers will be looking to hire young men and women with specific skills. In many cases, these are skills employers

Keeping Your Cool When It Matters Most

Posted At: April 9, 2008 12:41 PM by Anna Catherine Roberson We all have experienced that breaking point: the stress and tension build up and there is nowhere to go but down. You are at the point when you know a major crisis is on

CSR: There’s More than Meets the Eye

CSR: There’s More than Meets the Eye

Posted At: April 9, 2008 12:36 PM by Caitlin Graham and Anna Catherine Roberson With an increase in consumer awareness, companies are held to a higher standard and have responded with beneficial programs that affect the public as well as improve the companies’ reputations, or

All Aboard the Green Machine: Waste Management Cleans Up

Posted At: April 9, 2008 12:35 PM by Chelsea Worley Close your eyes and, just for a minute, think about trash. Yes, trash. Like the kind you see overflowing out of those big, ugly bins on the side of the street. What kind of images

The Bee's Knees: Oscar Buzz and Studio Hype

Posted At: April 9, 2008 12:34 PM by Katie Lynn McInnish Every year, movie fans fill out prediction sheets and chip into office pools about who will win the year’s most coveted gold statuette. But when asked why one film or actor was chosen over

Leading the Peer Media Revolution

Posted At: April 9, 2008 12:33 PM by CJ McCormick and Mary Elizabeth Roberson For Aaron Uhrmacher, social media is not just a way to network and keep in touch with friends and family—it is a way to pay the bills. Uhrmacher is the global

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