Posted At: January 1, 2008 9:40 AM by Erin Ireland The public relations field seems to be dominated by women. Women are making great strides in the industry and are being nationally recognized for their success. But, if there are so many women in the
Posted At: January 1, 2008 9:40 AM Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census Bureau projects that percentage will increase to 15.5 percent in
Posted At: January 1, 2008 9:40 AM by Abby Barton From businesses and nonprofit associations to political campaigns and universities, the field of public relations continues to be attractive to students, educators and practitioners. But where exactly do you fit into the public relations field?
Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or detracts from your personal and professional credibility. Be mindful of
Posted At: December 11, 2008 1:14 PM by Meredith Clements Deciding whether to pursue a master’s degree or enter the PR field may be a simple one for some, but to others, the sense of confusion and internal turmoil is overwhelming. In this article, I
Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top
Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would
Posted At: December 10, 2008 5:46 PM by Whitney Taylor The PR world is changing at the speed of light, and with these new changes come new priorities. Now, in addition to writing news releases, organizing press conferences, creating innovative PR campaigns, blogging, “tweeting” on
Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where everyone has the power to make and be the news
Posted At: December 10, 2008 4:10 PM by Martha Griffith Viral, a history Merriam-Webster still defines “viral” the same way it has since the word appeared in its dictionary in 1937. It is an adjective meaning “of, relating to, or caused by a virus as
