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Remembering Tragedy

Posted At: April 12, 2012 3:15 PM by Katie Kallam. City leaders face a distinct public relations challenge following community tragedies. They must acknowledge and honor the tragedy that has occurred while remaining relevant to national media, even years after the event. But just what

Prevent a Dent in Your Event

Posted At: April 12, 2012 3:15 PM by Brian Haight Planning and hosting an event can be the most stressful part of a PR professional’s job. These occasions can either be a breeze or so chaotic that it makes you want to pull your hair

Instant Ancient History

Posted At: April 11, 2012 2:30 PM by Anna Ellis Rather than consistently reporting stories with elements of newsworthiness, such as relevance, timeliness and prominence, the 24-hour news cycle is infamous for reporting on trendy topics and sensationalism. This biased agenda setting creates unnecessary drama

#Revolution

Posted At: April 9, 2012 1:30 PM by Brian Haight In future political upheavals, social media platforms could potentially play a key role. Social platforms will not cause any future revolutions; however, they will help protestors and revolutionaries increase awareness, organize events and create a

Hunger Games Isn’t Hungry for PR

Posted At: April 8, 2012 9:30 AM by Katie Brazeal The book was a bit bent and torn, proving that it had been well loved while being read. So, what the heck? I decided to give it a shot. With that decision, my Hunger Games

Confidence and Empathy: Two Treasures of a PR Personality

Posted At: April 4, 2012 2:00 PM by Margaret Bishop Though the best PR professionals have a plethora of strong qualities, these two are clearly distinct. Sharpening your confidence and empathy skills can help you to be a PR practitioner who truly shines.

Skittles' Catch 22

When you Google Skittles, you may expect to see the iconic red bag full of the bright, fruit-flavored candy to show up or maybe the newest slogan “Experience the Rainbow”. Instead, if you Google Skittles today, you will most likely see headlines of death and

Small Business, Big PR

Posted At: April 2, 2012 2:30 PM by Margaret Bishop As a small business owner or a manager of a business, it can sometimes seem overwhelming to control a crisis; however, with the use of these tips it is now easier than ever to be

Passwords for Paychecks

Posted At: April 1, 2012 9:30 AM by Savannah Bass “Would I relinquish my privacy in order to get a job?”

Music PR: Making the Next Big Hit

Certain songs manage to become the next music chart toppers. These songs, deemed “hit songs,” begin as any other low-ranked composition, but through the elbow grease of PR and publicity, a few privileged tunes climb the Billboard ladder.

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