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Are You In? Navigating Professional Networking for LinkedIn Novices

Posted At: April 25, 2012 1:40 PM by Rachel Childers When someone says job hunt, generally their next sentence involves the professional network LinkedIn. However, despite its 150 million members and growing, many people still do not understand how to effectively use the network. Here

Building your network

Posted At: April 24, 2012 5:10 PM by Mariah Fairweather Through my past four years at The University of Alabama, I have learned many things about the PR field. One of the most valuable pieces of information I have learned is to always continue to

Where Public Relations, Politics and the Legal System Collide

Posted At: April 23, 2012 2:15 PM by Katie Brazeal As necessary as PR is, every-so-often a campaign can exceed the agency’s areas of expertise. This is not because of mismanagement on the PR side, but rather it is a result of the complexity of

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM by Kera Cottingham It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate

Are You Absolutely Necessary?

Posted At: April 18, 2012 2:30 PM by Katie Brazeal As communications professionals, what is there to be learned from the Olbermann catastrophe? And how do you prove that you are, in fact, indispensable?

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

The Rerelease Revolution

Posted At: April 17, 2012 9:00 PM by Katie Kallam The rerelease of classic films in 3D is a growing trend in Hollywood. In the year 2012, four movies will be released in 3D, and not just by Disney. Beauty and the Beast, Star Wars

Making a Worthy Investment: Interpersonal Relationships in PR

Posted At: April 15, 2012 12:45 PM by Margaret Bishop A quick hello on the elevator, a short tweet, a brief phone conversation: these are all everyday interactions that we have with colleagues, friends and clients. It is always a strength to be friendly and

Nonprofit’s True Profit

Posted At: April 13, 2012 10:00 AM by Rachel Childers For many budding PR pros the thought of nonprofit communications is frightening. They hear the word “nonprofit” and think of hot, crowded offices with barely enough money to buy toner, or they think about changing

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