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FiLIP or Flop?

FiLIP or Flop?

Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone. This $200 device is targeted to customers who have children as young as 4 years old. ABC’s and 123’s are not

Small Town, Big Money

Small Town, Big Money

Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there is a new reason people are traveling to experience the beauty of Highlands. It is

Butter Doesn’t Always Make It Better

Butter Doesn’t Always Make It Better

Posted: March 12, 2014, 2:22 p.m. by Addison Viani. Celebrity chef Paula Deen is well-known for her deep-fried, southern cooking, soul food. Her recipes and southern ways have created an empire for herself and her sons. Paula Deen Foods has now become a recognized brand

Upholding Free Speech at Rutgers

Upholding Free Speech at Rutgers

Posted: March 10, 2014, 2:28 p.m. by Molly Moore. On Friday, Feb. 28, Rutgers University’s Brunswick Faculty Council passed a resolution voicing disapproval of Condoleezza Rice as the University’s 2014 Commencement speaker. The resolution stated that Rutgers “should not honor someone who participated in a

The Texas Brand

The Texas Brand

Posted: March 5, 2014, 2:33 p.m. by Stefanie Dunlap. Let’s say you go to a restaurant and you have impeccable service, amazing food and a great overall experience. What do you do next? You tell all your friends about the remarkable experience that you had.

CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Blowing Up Facebook

Blowing Up Facebook

Posted: February 26, 2014, 2:22 p.m. by Stefanie Dunlap. Social media is ever changing, and Facebook is no exception. Month after month, Facebook users have seen big and small changes in this medium. Upon scrolling through your Facebook page, you may recognize an abundance of

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

Women Entrepreneurs Talk Public Relations and Marketing

Women Entrepreneurs Talk Public Relations and Marketing

February 24, 2014, 1:47 p.m. by Addison Viani.   An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful

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