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How to Stand Out: Entry-Level Job Edition

How to Stand Out: Entry-Level Job Edition

Published on November 6, 2017, at 9:01 a.m. by Lexi McKenzie. As the end of semester approaches too quickly for comfort, so does the anxiety about making summer internship plans or finding a full-time, entry-level job. There are specific things one should do when applying

Student-Run Integrated Communication Firms Must Become the Norm

Student-Run Integrated Communication Firms Must Become the Norm

Published on November 3, 2017, at 9:07 p.m. by Mallory McDonald. The public relations industry continues to expand, and the hiring process has become even more competitive. Students with the most real-world experience will have an advantage at getting a job in the field. To

The Magic of Social Media Influencers for Disney Parks

The Magic of Social Media Influencers for Disney Parks

Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining

Enjoy, Don’t Destroy: Social Media’s Impact on the Outdoors

Enjoy, Don’t Destroy: Social Media’s Impact on the Outdoors

Published on November 1, 2017, at 9:19 a.m. by Hope Runyan. Modern technology puts the entire world in the palm of our hands. With the evolution of social media, you can share your picture-worthy breakfast and current location online with thousands of people in an

5 Ways to Determine What PR Niche Is Right for You

5 Ways to Determine What PR Niche Is Right for You

Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” But what actually falls under PR, and how do

Professional Development: It’s Not Just for Professionals

Professional Development: It’s Not Just for Professionals

Published on October 23, 2017, at 7:26 p.m. by Hyland Stockton. It is called “professional” development. So, it must just be for professionals, right? Ashleigh Kathryn, PRSSA’s vice president of professional development, expressed the importance of professional development for students and said that if you

Craft vs. Commercial: Who Wins?

Craft vs. Commercial: Who Wins?

Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is continuing to grow and defend its title as one of

This Just In: The Evolution of Social Media as a Public Relations Tool

This Just In: The Evolution of Social Media as a Public Relations Tool

Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media

From Platform to Practitioner

From Platform to Practitioner

Published on October 12, 2017, at 6:45 p.m. by Kirby Tifverman. Brasfield & Gorrie communications manager Meg Burton says the best career advice she has received is, “there is no substitute for hard work,” and her journey as a public relations practitioner is a testament

*Entry-Level Position: 5+ Years’ Experience Required*

*Entry-Level Position: 5+ Years’ Experience Required*

Published on October 3, 2017, at 6:42 p.m. by Hyland Stockton. Requirements: degree in related field and 5+ years of experience. How am I ever supposed to get experience when every job requires experience? This dilemma is a problem for recent graduates. Every job that

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