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For the PR practitioner, no news is bad news

For the PR practitioner, no news is bad news

by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when we get too immersed in the world of public relations and neglect to observe what

CSR: More than meets the eye

by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the brand I am contemplating has

Banking on good PR

Banking on good PR

by Alex Reichenbach If you’ve been watching the news for the last few weeks, you’re probably familiar with the complaints Bank of America has been receiving. On September 29, Bank of America publicly announced its plan to charge customers a $5 monthly fee for those

HILEAF at its best

HILEAF at its best

by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most creative, and sometimes downright stupid acronyms, in hopes that my college mind could cram just one more list for just one more exam.

Fierce in pink: “A Crucial Catch” initiative

Fierce in pink: “A Crucial Catch” initiative

by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball but instead of focusing on if your team wins the coin toss, your eyes are drawn to the 250-lb. men with black-striped, intimidating

Millenium hippies

Millenium hippies

by Dorothy Griffith “My favorite part about life these days is the ability to complain about it online.”—@hipstermermaid First they were beatniks. Then rock-n-roll fans, hippies, punks, rappers and more. Every generation has its version of counter culture and ours is no exception. Today’s seemingly

Brady and UGGs: The perfect pair

Brady and UGGs: The perfect pair

by Meghan Rodriguez Women love him and men secretly envy him. He’s won two Super Bowl MVP awards and holds the NFL record for most touchdown passes in a single regular season. He’s married to a Brazilian supermodel and recently signed a contract extension that amounts to the NFL’s

Staying ‘tru’ to the moo

Staying ‘tru’ to the moo

by Bailey Carpenter Growing up, the most glorious days of the week at my elementary school were chocolate milk days. We would all clamor and push for the door and fight over the brown cartons until every last one was gone. Some of us even

To beard or not to beard?

To beard or not to beard?

by Maria Sanders “Fear the Beard” has become a battle cry for fans of the San Francisco Giants baseball team. The phrase was coined when Giants closer Brian Wilson began growing a beard during the team’s 2010 play-off run. He promised not to shave it

And the verdict is: PR is a must

And the verdict is: PR is a must

by Hope Peterson What do you think a lawyer would say if a public relations professional asked to organize a communication plan for the lawyer’s firm? Probably “no, we don’t need it.” Even though he would be wrong, don’t be too quick to judge this

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