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818 to the 205

818 to the 205

Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]

The Podium: What Type of PR You Should Go into Based on Your Enneagram

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

The Louvre: More Than a Jewelry Heist

The Louvre: More Than a Jewelry Heist

Published on November 10, 2025, at 3:51 p.m. by Julia Fowler In seven minutes, thieves stole more than jewels from the Louvre—they stole trust. After nearly 1,000 years of security, the largest, and arguably most famous, art museum in the world was broken into and robbed. The Louvre, home to some of history’s most treasured […]

The Return of King Kylie: Nostalgia Never Looked So Good

The Return of King Kylie: Nostalgia Never Looked So Good

Published on November 10, 2025, at 1:49 p.m. by Mallory Magee Kylie Jenner is returning to her roots—her teal ones, specifically. It’s been almost a decade since Jenner’s “King Kylie” era dominated social media and helped turn her into a beauty mogul, and to celebrate, she’s releasing a new King Kylie Collection. It feels like 2015 again, and fans can’t [...]
Who Really Runs The Runway?

Who Really Runs The Runway?

Published on November 4, 2025, at 6:05 p.m. by Maggie Hill Every year, Fashion Week turns the heads of millions. “It’s the most exciting time of the year for all fashion professionals,” said Dr. Martina Topić-Rutherford, a public relations professor who specializes in fashion PR at The University of Alabama. On the surface, it’s all about [...]
From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights

From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights

Published on November 4, 2025, at 11:13 a.m. by Parker Schell  The Olympics are the highest threshold an athlete can reach. The games are also the biggest sports event for sponsorships. 21% of marketers worldwide will revolve their U.S. sponsorship efforts around the Olympics this year. Historically, the International Olympic Committee (IOC) enforced a “clean venue policy” [...]
Girl Dinner: When a Snack Becomes a Strategy

Girl Dinner: When a Snack Becomes a Strategy

Published on October 29, 2025, at 1:54 p.m. by Parker Schell What started as a silly trend on TikTok is now a marketing movement. “Girl dinner” is shaping how restaurants across America are attracting women. Photo via Instagram The girl dinner trend started with young women posting videos of small snack plates for a meal [...]
The Science Behind Great Headlines

The Science Behind Great Headlines

Published on October 29, 2025, at 1:44 p.m. by Emma Breithaupt Main concept/message for the article: The article explores the psychology and strategy behind effective headlines, examining how they capture attention, shape public perception and balance engagement with integrity in today’s digital media landscape. Before anyone reads a story, the headline has already spoken for [...]
Selling Has Gone Social

Selling Has Gone Social

Published on October 29, 2025, at 1:27 p.m. by Addie Nails Once upon a time, a knock at the door meant a salesperson on your porch with samples, a smile and a practiced pitch. Now, that knock comes through your phone—in the form of a TikTok video or an Amazon link. The era of door-to-door selling hasn’t vanished; it’s [...]
Nonprofit PR: Navigating Limited Resources with Big Missions

Nonprofit PR: Navigating Limited Resources with Big Missions

Published on October 29, 2025, at 10:34 a.m. by Julia Fowler PR often looks like a game of who has the biggest budget: glossy campaigns, celebrity endorsements, and Super Bowl spots. But in the nonprofit world, PR runs on something different: purpose. With limited dollars and high stakes, nonprofits rely on storytelling, trust and authenticity […]

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