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Dove Inspires Other Brands to Wash Away Beauty Standards

Dove Inspires Other Brands to Wash Away Beauty Standards

Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to

Step Up or Step Back: Brands Taking a Stand in 2020

Step Up or Step Back: Brands Taking a Stand in 2020

Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross: politics. Over time, as more forward-thinking companies evolved their brand identities to correspond with the changing times and sentiments of their

Body Positivity and Brand Authenticity

Body Positivity and Brand Authenticity

Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a

Nike “Dreams Crazy”: The Power of the Risk

Nike “Dreams Crazy”: The Power of the Risk

Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe in something, even if it means sacrificing everything.” Memorable and

Creating a Winning Brand in the NFL

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the

Running the Race

Running the Race

Posted: January 18, 2015, 3:45 p.m. by Jean Faircloth. Running . . . You either love it or you hate it, but despite your differing opinions, we can all learn from it. Learning to run When I first began running, I could barely run half

You’re Hired, Now What?

You’re Hired, Now What?

Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait — you’ve only had internships, and you have no idea what

The Branding Bowl: The Tide vs. The Ducks

Posted At: November 14, 2013 10:15 a.m. by Lexi Holdbrooks. They say don’t judge a book by its cover, but just one look at that flat screen TV in your living room and you can tell a whole lot about the team you’re watching.

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.

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