Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.
Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are
Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top
Posted At: December 1, 2008 12:13 PM by Jessica Ayers Successes, failures and successes In the first article of this series, we left Nike growing at an unprecedented pace in organizational size, sales and market share at the end of the 1970s. By the early
Posted At: October 27, 2008 12:19 PM by Jessica Ayers When you think of Nike, you probably think Tiger Woods, Roger Federer, Michael Jordan. Maybe you think of the “Swoosh” or Nike+ running gear. You probably don’t think human rights lawsuits or outrage over commercials.
Posted At: April 9, 2008 12:36 PM by Caitlin Graham and Anna Catherine Roberson With an increase in consumer awareness, companies are held to a higher standard and have responded with beneficial programs that affect the public as well as improve the companies’ reputations, or
by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move to Miami and the much hated ESPN special, “The Decision.” In
With the NBA season starting, the much publicized team re-alliances are back in the headlines. The leader of these shifts is LeBron James’ abandonment of the Cleveland Cavaliers for the more championship-favored Miami Heat. The announcement, made by James in a one-hour ESPN special July
Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer want to be associated with
