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The Super Bowl: The Brand Within A Brand

The Super Bowl: The Brand Within A Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105

The Power of Community Involvement

The Power of Community Involvement

Published on Friday, Nov. 1, 2024 at 10:11 a.m. By Christina Hunt.  From the employees to the players, coaches, fans and the entire village, community service is a crucial part of a sports organization. Sports brands have the unique opportunity to unite diverse groups of

Breaking Through: Women in Sports Are Here to Stay

Breaking Through: Women in Sports Are Here to Stay

Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment was further cemented when, a few months later, the team of five women helped Hurts

Tackling Change: The PR Impact of Flag Football on the NFL

Tackling Change: The PR Impact of Flag Football on the NFL

Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in 2022 was $18.6 billion, with its most popular event, The Super Bowl, bringing in an average of

How to Network in PR

How to Network in PR

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know. You need to put yourself out there. You need to leverage LinkedIn as a resource. But, are we ever told how to present ourselves and

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During the 2022-2023 season, it had to respond to serious injuries like Tua Tagovailoa’s concussions and Damar Hamlin’s on-field cardiac arrest. The NFL has received praise for

Today’s Hot Take: The World Needs PR

Today’s Hot Take: The World Needs PR

Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both

From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a
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