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Editor Biographies, Fall 2014

Michelle Sue Agee — Hurst, Texas Major(s): Public Relations/Restaurant Hospitality Management, concentration in Meeting and Event Planning Academic Achievements: Dean’s List, President’s List Jobs, Internships and other Achievements: Marketing Intern — The New Movement, Austin, Texas (Summer 2014); Public Relations Intern — Red Mountain Entertainment,

Perrier’s Successful Track Record

Perrier’s Successful Track Record

Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is

Commit to LinkedIn

Commit to LinkedIn

Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account

Startups and Public Relations

Startups and Public Relations

Posted: November 10, 2014, 5:40 p.m. by Michelle Sue Agee. As a slightly seasoned, soon-to-be public relations professional, I spend much time deciphering an array of positive and negative public relations scenarios that brands have created for themselves. These brands are either established or wrangling

A Look into Social Fitness

A Look into Social Fitness

Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related

Sports Brands’ Superfans

Sports Brands’ Superfans

Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for

Natural Public Relations

Natural Public Relations

Posted: September 17, 2014, 5:08 p.m. by Michelle Sue Agee. Natural public relations occurs when brands implement public relations strategies and marketing tactics to almost seamlessly captivate their following and expand their reach within the target audience. Strategies must be in real time to connect,

Comedy Industry: Help Wanted

Comedy Industry: Help Wanted

Posted: September 4, 2014, 3:37 p.m. by Michelle Sue Agee. Comedy is an industry that reflects a genre. As an industry, there aren’t many opportunities to share ideas, strategies and success among conservatories and venues, educators and performers. Though performance-based workshops are relatively available, there

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