Come Fly with Me: The Art of Airline Public Relations
Published on October 17, 2018, at 7:45 p.m. by Emily Hillhouse. Aside from being the largest U.S. domestic airline, Southwest Airlines has a reputation
Hang Up and Hang Out
Published on November 16, 2017, at 12:56 p.m. by Hyland Stockton. Meeting begins. Cue laptops and cell phones. Five minutes in, you realize you have
Healthy Mind, Healthy Body
Published on February 10, 2017, at 4:55 p.m. by Meredith Folsom. “My parents and I went to brunch after church one Sunday afternoon, and
Editor Biographies, Fall 2015
Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion
Amazon’s Colossal Gaffe
Posted on December 11, 2015, at 4:00 p.m. by Katie Gatti. Nazi-related images and stylized American flags that included the German eagle and iron
Social Issues, Globalization and Public Relations Implications
Posted on December 3, 2015, at 6:30 p.m. by Katie Gatti. An email sent to a potential employer varies significantly from a text sent
The Evolution of Social Content
Everyone’s on social media—but not every brand gets it right. What separates real engagement from empty posting?
How Google Stays Relevant
Posted on Oct. 30, 2015, at 6 p.m. by Katie Gatti. Taylor Shelnutt covered the changes in Google’s new logo several weeks ago, but
L.L. Bean: Booting out the Competition
Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow
Marketing More Than a Rainbow
Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was