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Editor Biographies, Spring 2024

Alexis Anderson Alexis Anderson Editor/Writer Hometown: Honaker, Virginia Major/Minor: Public Relations/Management Communications Academic Achievements: President’s List (Fall 2022) and Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Marketing Intern for Adapted Athletics (Fall 2023-Present) and Field Sales Representative for TTI (starting Summer 2024) Community Service: Coach for Little League

Editor Biographies, Fall 2023

Lauren Bingham Lauren Bingham Design Director Hometown: Dallas, Texas Major/Minor: Public Relations/Data Applications and Technology Academic Achievements: President’s List (Fall 2020, Spring 2021), Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Assistant Director of Creative Media — Capstone Agency (Fall 2022–Present), Creative Media Director — Church at the

PR in the Ballroom

PR in the Ballroom

Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team

The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

PR’s Ethical Challenge of Protecting Children in the Digital Age

PR’s Ethical Challenge of Protecting Children in the Digital Age

Published on October 30, 2023, at 3:53 p.m.by Katherine Williams. In today’s digital world, children are growing up in a vastly different environment than their parents or grandparents did. Social media platforms have made children not only consumers of content but also active participants, sharing

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

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