Negative Advertising: A PR Dilemma Jan. 15, 2012 by Tracy Sims Posted At: March 24, 2010 1:57 PM by Kassandra Hannay In today’s media-filled world, we have grown accustomed to promotional advertising. In a single commercial Read More
Mastering Crisis Management – On and Off the Course Mar. 26, 2010 by Tracy Sims We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at Read More
Find Your Inner Gaga Feb. 22, 2010 by Tracy Sims Last Monday, I was sitting in the living room with my roommate waiting to watch one of our crazy addictions, The Bachelor. With my Read More