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February 8, 2024

818 to the 205

Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]

January 9, 2020

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

October 29, 2025No Opinions

Nonprofit PR: Navigating Limited Resources with Big Missions

Published on October 29, 2025, at 10:34 a.m. by Julia Fowler PR often looks like a game of who has the biggest budget: glossy campaigns, celebrity endorsements, and Super Bowl spots. But in the nonprofit world, PR runs on something different: purpose. With limited dollars and high stakes, nonprofits rely on storytelling, trust and authenticity […]

October 29, 2025No Opinions

The PR Risk of Celebrity Partnerships

Published on October 29, 2025, at 10:28 a.m. by Julia Fowler Brands love the instant reach of celebrity endorsements, but in today’s cancel-culture climate, one wrong move by a celebrity can turn a marketing win into a public relations crisis. Celebrity partnerships have been a go-to strategy for brands to gain credibility, boost awareness and [...]

October 29, 2025

From Runway to Reality: What The Devil Wears Prada Gets Wrong About PR

Published on October 29, 2o25, at 10:08 a.m. By Emma Breithaupt If you’re like me, the first thing you think of when someone says “fashion PR” is The Devil Wears Prada. Meryl Streep’s glares, Anne Hathaway’s fashion choices and endless coffee runs. It’s iconic, and a little terrifying. With talk of a new Devil Wears [...]

October 23, 2025

Scroll, Like, Vote.

Published on October 23, 2025, at 12:04 p.m. by Parker Schell. From live debates to viral videos, social media has completely changed how personable politicians can be. So where is the line? Is the goal to be a politician or an influencer? Image via AdobeStock TikTok was once an app for dance trends and [...]

October 23, 2025

The US Open: A Grand Slam for Brands

Published on October 23, 2025, at 11:57 a.m. by Mallory Magee The athletes weren’t the only ones going head-to-head in the 2025 US Open. In this year’s tennis tournament, brands competed just as fiercely as the players on the court. The final Grand Slam of the season, held in New York each August, has become much [...]

October 23, 2025

20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication

Published on October 23, 2025, at 11:50 a.m. by Mallory Magee Water rose through the streets of New Orleans, flooding neighborhoods and forcing residents to seek higher ground. Hospitals scrambled to continue caring for patients, emergency teams worked under extreme pressure and communication broke down entirely. In the chaos, people climbed onto rooftops, waved for [...]

October 23, 2025

Lessons That Last

Published on October 23, 2025 at 11:37 a.m. by Addie Nails In the field of public relations, anything can happen. A campaign can shift overnight, a client can change direction or a single social media post can spark a crisis—nothing is off limits. That unpredictability is exactly why experiential learning is becoming an increasingly popular part of [...]

October 21, 2025

The Battle of Denim

Published on October 21, 2025, at 1:10 p.m. by Julia Fowler Denim never goes out of style, but how brands sell jeans certainly can. This summer, two major retailers, American Eagle and Gap went head-to-head with new denim campaigns. American Eagle teamed up with Euphoria star Sydney Sweeney for its “Sydney Sweeney Has Great Jeans” ad, while Gap launched “Better in Denim” featuring the new [...]

October 21, 2025

Refresh. Repeat. Regret? The Scarcity Marketing Trap

Published on October 21, 2025, at 12:45 p.m. by Maggie Hill From Stanley cups to sweat sets, it feels like everything disappears faster than we can refresh the page. Scarcity marketing might just be the smartest strategy to drop yet. The truth is, it has become one of the biggest trends brands don’t want us to look too [...]

October 17, 2025

Pumpkin, Profits and PR

Published on October 17, 2025, at 2:20 p.m. by Lucy Hall. When does fall officially begin for you? Here in Alabama, many mark the changing seasons with the first kickoff of college football season. But for me, it begins with the return of Starbucks seasonal drink menu. This year, the Starbucks campaign officially abbreviated their [...]

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