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A Brand Ambassador’s Beauty Mark

A Brand Ambassador’s Beauty Mark

Published on May 25, 2017, at 10:17 a.m. by Allison Morris. In the 1950s it was Marilyn Monroe’s face plastered across ads in magazines for beauty products and accessories. She was a well-known figure and coupled with her beauty, there was no question why companies like

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from

Puppy Relations

Puppy Relations

Published on February 15, 2017, at 8:30 a.m. by Melody Schmidt. As future PR practitioners, we’ve definitely seen our fair share of interesting tactics through social media campaigns. With so many brands posting flashy pictures with snappy captions, it can be hard to find a

Twitter Troubles

Twitter Troubles

Published on November 7, 2016, at 3:58 p.m. by Ashley Stults. In recent years, social media has become an even bigger part of public relations. With the creation of Facebook, Twitter and Instagram, access to information is now easier than ever. Although all were launched within

Trolling Through Instagram

Trolling Through Instagram

Posted on October 18, 2016, at 2:05 p.m. by Nicole Morgan. Calling all Instagrammers, a new filter has been released…and it is not for your photos. With millions of users daily, Instagram has become a popular platform for people to share photos and videos. Among

#SocialMediaGoals

#SocialMediaGoals

Published on April 12, 2016, at 9:30 p.m. by Mackenzie Ross. Everyone has that one friend — the one who’s famous. No, I’m not talking about celebrity status; I’m talking about social media famous. Have you ever been scrolling through Instagram and wondered how someone

Adding Algorithms to the Picture

Adding Algorithms to the Picture

Published on Thursday, April 7, 2016, at 10:25 p.m. by Rachel Chandler. It looks like Instagram will be added to the list of algorithm-based feeds. On Tuesday, March 15, a statement was released to reveal Instagram’s plan to re-order its photo feed so users will

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

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