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Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook,

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Published on March 7, 2022, at 11:15 p.m.by Alice Helms. The smell of fresh polish and scented lotion while hearing the buzzing of nail-grooming tools is a common experience for many of us as we have our nails professionally done. Male or female, our thought

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

Instagram Kids: Another PR Crisis?

Instagram Kids: Another PR Crisis?

Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company

Boutiques and Brand Image: Instagram as a Public Relations Tool

Boutiques and Brand Image: Instagram as a Public Relations Tool

Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with

Small Business, Big Impact: Botanica and Oz Music

Small Business, Big Impact: Botanica and Oz Music

Published on April 7, 2021 at 4:30 p.m.  by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small

SOCIAL MEDIA: Who Rules the World

SOCIAL MEDIA: Who Rules the World

Published on April 5, 2021 at 6:46 p.m.  by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see

College Influencers on the Rise: Taylor Stablein and Allie Merwin

College Influencers on the Rise: Taylor Stablein and Allie Merwin

Published on March 11, 2021, at 8:29 a.m. by Bella Valentini.  While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is

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