Published on Jan. 29, 2025 at 4:45 p.m. By Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with
Published on April 27, 2023, at 5:55 p.m. by Kate Amberson and Helen Carson. Public relations is a growing field that has become integral to nearly every industry. Whether it be nonprofit organizations, large universities or major corporations, most establishments utilize public relations in some
Published on Feb. 6, 2023, at 4:48 p.m. by Trinity Hunter. According to the Centers for Disease Control and Prevention, attention deficit hyperactivity disorder is a neurological developmental disorder. Commonly diagnosed in children, identifiable traits of ADHD include an inability to maintain focus, impulsivity and difficulty in social
Published on Nov. 28 at 4:01 p.m.by Trinity Hunter. On Tuesday, Oct. 19, I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen
Published on Oct. 17, 2022 at 4:49 p.m.by Trinity Hunter With diversity, equity and inclusion (DE&I) continuing to take center stage among large corporations, the focus has been on communicating this push with external priority publics. A quick Google search will illicit numerous websites outlining examples
Published on August 22, 2022, 2:25 p.m. by Heather Smyth. The popular Nickelodeon TV show “Drake & Josh” began each episode with a widescreen introduction featuring the two step brothers. They recalled a shared experience and explained their perspectives. Oftentimes, Drake seemed to have a positive take
Published on October 6, 2021 at 8:03 p.m. by Ashley Cunigan COVID-19, presidential debates and racial injustice — all three are important topics that shaped 2020. But how do industry leaders continue the conversation to bring about positive change related to these issues? Professionals in
Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps
Published on April 1, 2021, at 10:52 a.m. by Kris Scott. Ethnicity. Gender. Religion. Sexuality. Several ways the United States is championing multiculturalism. Since its establishment in 1920, the National Football League has become symbolic of American culture. With an average viewership of 14.9 million people per game, a predicted revenue of $25 billion by
Published on February 20, 2020, at 6:52 p.m. by Katie Poedtke. Diversity. Equity. Inclusion. These three words hold a weight that is felt now more than ever. The changing social climate and technological advances of today are connecting people from all kinds of backgrounds, and
