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Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Appreciate PR

Posted At: March 18, 2013 8:32 P.M. by Grayson Martin The value of hiring a PR professional or firm is often underestimated. Some large companies see the investment as a waste of money, and others poke fun at those in the communication field for having a

Sequestration Strategies for Nonprofits

Sequestration Strategies for Nonprofits

Posted At: March 14, 2013 6:02 P.M. by Grayson Martin With the U.S. government unable to reach a bipartisan agreement to avoid the automatic budget cuts known as sequestration, defense and domestic-related programs will see $1.2 trillion in cuts spread out over a nine-year period.

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is

Nonprofit PR: Working For a Cause

Posted At: January 16, 2013 2:25 P.M. by Grayson Martin I have been associated with nonprofit organizations my entire life. I grew up as a member of my local Boys and Girls Club, where I had my first paying job once I became old enough.

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