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Rihanna Is a PR Genius

Rihanna Is a PR Genius

Published on February 28, 2023, at 9:07 a.m. by Helen Carson. Arguably one of the most popular Sundays of the year, the 2023 Super Bowl took place during a Rihanna concert on Feb. 12. Always a highly anticipated halftime show, this year’s event was just

Fenty: The Brand for Everyone

Fenty: The Brand for Everyone

Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps

The Foundation of Inclusive Branding

The Foundation of Inclusive Branding

Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once

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