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Building a Fashion Blogging Empire Through Branding

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and

Timing on Twitter Is Everything

Timing on Twitter Is Everything

Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level of readership and interaction. What many people don’t know, however,

Angelic Branding

Angelic Branding

Posted: April 11, 2014, 3:30 p.m. by Jonae Shaw. Building a well-known, efficient brand doesn’t just happen. A brand includes the name, design, logo, slogan, symbol or any other feature that identifies one product from another of its kind. When I think of a leading

A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

Women Entrepreneurs Talk Public Relations and Marketing

Women Entrepreneurs Talk Public Relations and Marketing

February 24, 2014, 1:47 p.m. by Addison Viani.   An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful

Four Things I Wish Someone Had Told Me about PR

Posted At: October 10, 2013 1:10 p.m. by Rebekah Epstein, Guest Contributor I am going to be honest. When I was in college, I had no idea what I wanted to do with my life. I started off as an international relations major, minoring in

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

by: Dorothy Griffith Dying to know who designed the clothes from your favorite television show? Looking for a lower cost alternative to that knockout dress from last week’s episode? You can find just about all the information you want on your favorite outfits from various

What Not to Wear

Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate in the working world. Knowing what to wear and when

Couture, Catwalks, Controversy & Counterfeits

In the world of public relations and fashion, image seems to be everything. Your reputation, who you know, and in some cases, what you’re wearing can make or break you. The all-important question seems to be: how important is image? In the world of fashion

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