The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
The Game Day Effect
Every game day outfit tells a strategic PR story—where fashion and school spirit shape perception, build brands and turn Saturdays into influence.
Runway to Real Life: The PR Implications of Celebrity Style
Celebrity fashion choices drive powerful, authentic PR for brands, influencing trends, boosting sales, and expanding audiences through organic exposure and socially amplified fan engagement.
Fashion PR: One of the Most Intense Industries
Fashion PR blends creativity and strategy to shape brand narratives, manage crises, and leverage trends, influencers, and innovation while maintaining authenticity and industry expertise.
New Balance Is the New Trend
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is
Sustainable Fashion Brands and Consumer Loyalty
Published on February 9, 2023, at 9:17 a.m. by Lauren Bingham. The clothes we wear can speak volumes without saying a single word. Whether
There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns
Published on January 12, 2023, at 8:45 a.m.by Abby Walsh. Globally renowned fashion brand Balenciaga has become the subject of public outcry after releasing advertisements depicting sexually explicit
How to Maximize Your Work Wardrobe
Published on Oct. 31, 2022, at 4:17 p.m.by Abby Walsh. I used to be a firm believer in the saying, “Dress for the job
Walk the Red Carpet of Fashion PR: NYC and Stilettos not RequiredÂ
Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York