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Fashion PR: One of the Most Intense Industries

Fashion PR: One of the Most Intense Industries

Published on December 13, 2023, 6:12 p.m. by Caroline Raley. Fashion public relations brings together creativity and communication, turning clothes into stories that connect with everyone’s niche. Fashion PR is defined as “the promotion of clothing and accessory brands through earned media channels.” While this seems simple

New Balance Is the New Trend

New Balance Is the New Trend

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

Sustainable Fashion Brands and Consumer Loyalty

Sustainable Fashion Brands and Consumer Loyalty

Published on February 9, 2023, at 9:17 a.m. by Lauren Bingham. The clothes we wear can speak volumes without saying a single word. Whether attempting to make a fashion statement or sticking to what style fits you best, every outfit you wear communicates a message.

There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns

There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns

Published on January 12, 2023, at 8:45 a.m.by Abby Walsh. Globally renowned fashion brand Balenciaga has become the subject of public outcry after releasing advertisements depicting sexually explicit images of children as a part of its 2022 “Gift Collection” holiday campaign on Nov. 16. The disturbing images showed young children clutching

How to Maximize Your Work Wardrobe

How to Maximize Your Work Wardrobe

Published on Oct. 31, 2022, at 4:17 p.m.by Abby Walsh. I used to be a firm believer in the saying, “Dress for the job you want, and not the job you have.” While this adage may be a useful sentiment for interviews and special events,

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York hallways in knee-high leather boots, tackling social crises and stabbing people in the back with stilettos — figuratively, of course. At

PRofiles: Kelly Presperin of KCD Worldwide

PRofiles: Kelly Presperin of KCD Worldwide

Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in

From College to Corporate: The Rise of Athleisure

From College to Corporate: The Rise of Athleisure

Published on November 3, 2021 at 9:26 p.m. by Gabrielle Jolly. It’s no secret that 2020 was the year of stretchy pants, and many have yet to return to their previous wardrobes. Whether you’re at a corporate office, college campus or out running errands in

Southern College Game Day Apparel Converts Northern Students

Southern College Game Day Apparel Converts Northern Students

Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football

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