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Competing for the PRize: Brands and the “Squid Game” Buzz

Competing for the PRize: Brands and the “Squid Game” Buzz

Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions

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