PR in the Ballroom
Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV
Starbucks: The PR Tactics in Inclusivity
Published on March 26, 2021, at 5:19 p.m. by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations
The New, Yet Not-So-Real Face of Influencer Marketing
How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors,
A Disconnect in Authentic Human Connection
Published on February 20, 2020, at 6:52 p.m. by Katie Poedtke. Diversity. Equity. Inclusion. These three words hold a weight that is felt now
The Foundation of Inclusive Branding
Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on
The Importance of Diversity and Inclusion in PR
The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed
Progressive PR: Golin Reclaims the Industry
Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The
Bringing Out-Group Members In
Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group