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HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

Start Your Career Off Right: Corporate Communications

Start Your Career Off Right: Corporate Communications

Advice From Industry Experts, Tony Cervone and Bridget Coffing Published on March 13, 2020, at 3:50 p.m. by Charlotte Arnold. Everyone wants to start their career off on the right foot. Your first job is a pivotal stepping stone on your professional journey. Two of

Corporate PR Practice in Following Trends

Corporate PR Practice in Following Trends

Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news,

Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are

When, Where & Why: How to Master Crisis Communications

When, Where & Why: How to Master Crisis Communications

Published on March 23, 2016, at 9:30 p.m. by Mackenzie Ross. A plane crashes, stocks plummet, a political candidate is involved in a scandal. What do all of these things have in common? They are, without a doubt, tragic events, but more than that, they

From London to Times Square: A Bank’s Story

From London to Times Square: A Bank’s Story

Posted At: December 9, 2013 11:45 a.m. by Kyle Borland When the average American thinks of Barclays PLC, the first thing that comes to mind is more than likely the Barclays Center in Brooklyn or the Barclays Premier League (the men’s football league in England).

The Voice of Civil Rights in the South

The Voice of Civil Rights in the South

Posted At: October 25, 2013 10:30 a.m. by Kyle Borland When people think of Alabama’s past, it’s the dark parts they remember the most: the violent actions of the Klu Klux Klan, the Stand in the Schoolhouse Door, police dogs and fire hoses used against

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