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Shining Brands That Give Back

Shining Brands That Give Back

Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By advocating for individuals with disabilities and creating alternative job opportunities for women working in Bangkok’s

How Cinnabon Rolls

How Cinnabon Rolls

September 18, 2014, 1:02 p.m. by Katie Lansford. Cinnabon, the brand known for the world’s best cinnamon roll, is the new example for the dismal future of traditional advertising. Don’t believe it? Just wait. The dessert powerhouse reached $1 billion in retail sales last year

The Insight Behind Consumer Branding

Posted At: April 4, 2012 2:50 PM by Lauren Cuervo Without insights into the consumer experience, companies cannot create brands that ‘sing.’

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