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Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Published on September 29, 2023, 5:02 p.m.by Katherine Williams.  From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her

Ticketmaster: Monopolizing a Bad Reputation

Ticketmaster: Monopolizing a Bad Reputation

  Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said

Matty Healy: Rockstars, Relationships and Repercussions

Matty Healy: Rockstars, Relationships and Repercussions

Published on Feb. 10, 2023, at 7:43 a.m.by Hailey Castillo. From Elvis Presley’s gyrating hips to Ozzy Osbourne’s bat incident, rockstars will always find themselves in the spotlight, for better or worse, no matter the cause. As The 1975 travels the world on the “At Their Very Best” tour, the same

Music Festivals Strike a Chord in Crisis Communications

Music Festivals Strike a Chord in Crisis Communications

Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back

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