Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from
Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April that it had been lying about its fuel efficiency tests
Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most relationships are formed. When someone breaks that trust, relationships suffer
Posted: March 27, 2015, 5:18 p.m. by Laura Gregory. Years ago the concept of “job hopping” was considered a massive red flag on a potential employee’s résumé. An article in Forbes magazine even characterized it as “career suicide.” Employers were reluctant to hire someone who
Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to the gate. Wait at the gate. Wait longer because your flight is delayed. Board the
Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot.
Posted: October 29, 2014, 3:10 p.m. by Connor Fox. If there’s one thing I’ve learned in college both inside and outside the classroom, it’s that time management is a critical part of success. A career in public relations implements many different skill sets for a
Posted At: December 9, 2013 11:45 a.m. by Kyle Borland When the average American thinks of Barclays PLC, the first thing that comes to mind is more than likely the Barclays Center in Brooklyn or the Barclays Premier League (the men’s football league in England).
Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society. Just think back to Abercrombie & Fitch’s controversy about only making
Posted At: November 8, 2013 by Kyle Borland. Recently it was uncovered that the NSA has been tapping the phone lines, emails and other communication methods of Angela Merkel, the chancellor of Germany, who is one of our closest allies. How does this situation relate
