Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19 being on the rise yet again. In an article by Lauren Thomas, Levi Strauss & Co. CEO Chip Bergh noted, “This holiday is
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that
Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.
Published on September 30, 2020, at 6:30 p.m. by Kendal Lambert. Ethics is defined as the branch of knowledge that deals with moral principles. Companies and brands must band together all of the values they hold and want to represent. In today’s changing climate, some
How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not the thing that blows air, but a person whose loyalty to a brand runs deep. Do you consider yourself a superfan?
How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and
Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for change. Today, they are expected to take a stand, to make a difference, to be positive players in society. Corporations are
Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million
Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.
Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as
