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It’s Fall Y’all: Decoding How Companies Brand a Season

It’s Fall Y’all: Decoding How Companies Brand a Season

Published on November 8, 2017, at 1:17 p.m. by Brooke Bailey. There are a few things in life that are certain: death, taxes and the slight shock of walking into a grocery store and suddenly being surrounded by pumpkins and the overwhelming smell of cinnamon

What’s New With Cartoons?

What’s New With Cartoons?

Published on September 8, 2017, at 2:01 p.m. by Katie Willem. Cartoons on Saturday mornings are a tradition for many families. Classics like “Tom & Jerry,” The Flintstones” and shows featuring the Looney Tunes are often favorites in the family, but the same shows have

Refugee Relations

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate to their own communities. Public relations professionals understand how essential

Coke Zero to Coke Zero Sugar

Coke Zero to Coke Zero Sugar

Published on August 7, 2017, at 9:45 a.m. by Katie McKinzey As I was scrolling through my newsfeed, looking at the headlines of articles on CNN’s website to get my daily dose of news, my eyes halted when I saw “Coca-Cola is replacing Coke Zero with

Shark Week Hoo Ha Ha

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet

Public Relations: New Age Seduction

Public Relations: New Age Seduction

Published on June 20, 2017, at 1:10 PM by Katie Willem. Getting hired in the field of public relations isn’t easy. In fact, the hiring process can be quite demanding. Most of the time, it takes more than a résumé full of accomplishments and a

Branding: It Might Be Easier for Your Dog

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people

Building a Fashion Blogging Empire Through Branding

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and

Branding in a Digital World

Branding in a Digital World

Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in the world. But more and more often, organizations are moving

Welcome to the City of Branding, Home of the Visual Identity

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications director to easily reference. “It helps me to be able

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