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When the Saints Go Marching In

When the Saints Go Marching In

The NFL Team that Rebuilt New Orleans, Time and Time Again Published on April 9, 2020, at 7:28 p.m. by Faith Saucier. The New Orleans Saints have come a long way since their one-win season in 1980, when fans referred to the team as the “Aints” and

On Cause: Staying On Brand in Nonprofit PR

On Cause: Staying On Brand in Nonprofit PR

Published on March 5, 2020, at 8:58 p.m. By Allie Rose. Public relations is important no matter the industry you are in — for-profit or nonprofit — and businesses need to maintain their brands’ images and maintain favorable relationships within their industries and with their

A Review of Anti-Valentine’s Day: The Brand

A Review of Anti-Valentine’s Day: The Brand

Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday
Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died

“Keeping Up” with Your Personal Brand

“Keeping Up” with Your Personal Brand

Published on January 9, 2020, at 8:38 a.m. by Ali Cushing. The Kardashian family is one of the most well-known reality TV dynasties out there. The glamorous bunch is constantly popping up on television screens and in the tabloids, as well as across all social

A PR Fairy Tale: Disney+

A PR Fairy Tale: Disney+

Published on November 25, 2019, at 10:10 p.m. by Heather Griffith. On Nov. 12, 2019, Disney launched its much-anticipated streaming service: Disney+. Fans were thrilled by the opportunity to watch their childhood favorite TV shows and classic Disney movies, but that excitement came to a

“Starting up” a Startup: Swoptop

“Starting up” a Startup: Swoptop

Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures taken by opportunists, such as the creation of hip new apps and small business proposals.

Building the Legion Brand

Building the Legion Brand

Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —

Keep Twitter Weird

Keep Twitter Weird

Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do brands stand out to their consumers? While some opt to

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