Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies
Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from those around them. Success is now measured not only by one’s career accomplishments, but also by one’s personal brand. Because ever-emerging
Posted At: May 1, 2013 10:00 p.m. by Lindsey Green What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place
Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the
Posted At: March 11, 2013 2:05 P.M. by Katie Sanders When you think about public relations, you should immediately think of relationships. Even someone uninvolved in the industry knows that PR deals with the media, consumers, employees or other important publics. Building and maintaining relationships
Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it
Posted At: February 13, 2013 5:30 P.M. by Caroline Murray Once upon a time, not too long ago, young people went to college, chose a major they enjoyed and entered the workforce. Those were simpler times, in a magical economy, where an undergraduate degree left
Posted At: February 13, 2013 2:30 P.M. by Gillian Richard “Just Google it, and when you get it printed, Xerox it.” What’s wrong with this sentence? Companies like Google and Xerox don’t like their trademarked names used in a way other than when referring to
Posted At: Feburary 8, 2012 2:40 PM by Anna Ellis In today’s world, where within seconds any question we need answered is at the touch of our fingertips, social media seems to be taking over. Not only for social activity, but also as a source
Posted At: September 29, 2008 12:59 PM by Jacob Summers “No battle plan survives first contact with the enemy.” —Helmuth von Moltke These words, while slightly more aggressive than the field of PR is normally perceived as being, ring true for the practice of PR
