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A Tale of Two Mergers: What Happens When Companies Collide

Posted At: April 9, 2008 12:33 PM by Amelie Smith and Sarah Yates For newlyweds, the merging of assets is an exciting start to a new beginning. It is the beginning of a long life together, during which a family is created and memories are

Bridging the Gap Between the Logo and the Message

Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font with a small blue-gradient square. Less than one week later,

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